As the iconic White Party comes to a close after 30 years, Liquid Desert rises to define the next era of LGBTQ+ celebration. Partner with us — through brand sponsorship or capital investment — and own a stake in a cultural institution from day one.
Palm Springs is entering a new era. Liquid Desert is positioned to become the destination event that defines the next generation of celebration, culture, music and community — and early partners build the legacy with us.
Connect with an audience that actively supports brands demonstrating authentic commitment to diversity, inclusion and community investment.
Festival content, artist partnerships, influencer coverage and attendee-generated media create millions of potential impressions before, during and after the event.
Founding partners receive premium positioning, deeper brand integration and long-term recognition as builders of Palm Springs' newest cultural institution.
Liquid Desert brings together an influential, diverse and passionate audience who value experiences, community and giving back.
Support Liquid Desert in the way that fits your goals — a brand partnership that delivers measurable marketing returns, or a capital investment in the event itself.
Put your brand in front of a high-value audience and earn measurable media value and ROI. A marketing partnership — not a security.
Invest in the production of Liquid Desert and share in the upside of a scalable, multi-year festival brand with a proven production team.
Every package delivers high-value exposure, authentic connection and measurable results — before, during and long after the festival. All sponsorship proceeds also support our LGBTQ+ charity partners.
Combine options to create a sponsorship that delivers the right exposure, engages your audience, and supports a powerful cause.
Liquid Desert 2027 carries a total production budget of $1.6 million. We are raising $800,000 in upfront capital from a select group of accredited investors — the funds deployed before tickets go on sale. Sponsorship and ticket revenue fund the balance and drive investor returns.
Liquid Desert is produced by Michael Theriault — a promoter and producer in New York and London, and the creative force behind the legendary Underground, the only official ROXY Reunion, and London's EPIC. We are not building a one-off party; we are launching a flagship cultural franchise on a proven 15-year track record.
Pro-rata participation in event profits, founder-level access and hospitality, recognition as a founding backer, and priority allocation in future Liquid Desert editions. Final economics, financial projections and the multi-year roadmap (NYC → London → Palm Springs) are detailed in the private investor packet.
*Allocation counts and economics shown are illustrative of the proposed $800,000 raise and are subject to the final terms set out in the offering documents. Investment is open to verified accredited investors only.
From New York to London — a team with a fifteen-year history of creating iconic LGBTQ+ experiences, featured in major nightlife media on two continents.
Whether you're a brand seeking exposure or an investor seeking upside, there's a place for you in Liquid Desert. Reach out and our partnerships team will be in touch.